Boomtown Casino
As Marketing Specialist, I created collateral for the casino’s promotions, including the opening campaign for Biloxi Bay Buffet and the PENN Play app adoption initiative.
One of Boomtown’s goals for 2025 was to generate more downloads and engagement with the app. Part of our role in the marketing department was thinking of ways to push the app in our existing promotions.
This digital sequence was created for a billboard to advertise All-You-Can-Eat specials at one of our dining outlets.
I created this sticker wrap for a Swipe Station at the Biloxi Bay Buffet entrance. It advertises a discount incentive to push adoption of the PENN Play app.
These collateral peices were designed to promote specials for the Biloxi Bay Buffet. The design to the left is a poster and the above is a digital created for TVs on the casino floor.