Parc de Oaks
Parc de Oaks is the city of Lafayette’s first and only food truck park. My rebrand of Parc de Oaks is focused on pushing the concept of a food truck park.
Current logo:
My proposed logo:
Parc de Oaks' current logo only focuses on one element of the business. Looking at the current icon, nothing indicates that is is a food truck park.
Brand Strategy: How can I still emphasize the venue but give the audience a hint about the product?
The most important aspect of the new logo was the burger icon. But by using green to provoke a sense of nature, and a textured typeface that felt more organic, the sense of outdoors is still present.
The front and back of the business card now focuses more on what the venue is for.
The standards manual outlines the branding of the new direction.
The vector art on the flyer was created to illustrate the environment of the event.
