CBA (Chautauqua Blind Association)

When CBA came to me for help with their logo and brochure, they wanted to go in a more modern direction with their branding.

Upon the organizations request, I kept the original color palette. I presented a few different logo directions, but found the clients responded most to the ones that focused on a sense of partnership.

Brand Strategy: What is the smartest way to focus on partnership and community but still relate it back to the brand’s specific audience?

My goal was to make their collateral as recognizable as visual impairment and to tie in the company’s mission of assisted progress.

My final logo design was taken from a picture I found on CBA’s website that really spoke to this. I adapted the style of a classic icon to match the figures shown in the photo.

CBA (Chautauqua Blind Association)

Brand Strategy: What is the smartest way to focus on partnership and community but still relate it back to the brand’s specific audience?

LET’S CREATE SOMETHING EXCITING!