Byline

Byline is a journalism app start-up created to connect community members to media outlets to generate news stories.

This logo was the finalized version that the client selected.

Brand Strategy: How can our client take traditional print media into a new generation?

The concept behind the design was to visually convey that it is specifically for newspapers, but in a contemporary style. 

At the end of this project, our client attended a public event to pitch her company to possible investors, so we decided to design a pitch deck template for her to present. This specific slide was her favorite because it showed our proposed app icon.